Digby Jones: The New Troubleshooter

Every single business in the word will tend to have a cycle of downturn in the process of expanding of business. During this tough period, company possible to be facing numerous of issue which tentatively causes a significant lose and may be led to close down of the business. While, one of the well-know furniture manufacturer "Hereford" was facing various of challenges which causes a huge financial lose in the business. Hereford is a small medium-sized organization which is a family-owned company with over 40 employees. Few major problem which had been pointed out by Digby Jones on the business management and strategy in Hereford during the visit of the factory.

One of the significant issue by Hereford is the excessive of product range from the factory. The managing director intended to have to company from manufacture, importing and independence retailing which have been lead to a unproductive and inefficient of the furniture business. In order to create value to the company, it required a workable strategy in today's competitive market. For instance, the excessive of product range of Hereford should be cutting down in order to minimize the huge cost of production incurred for the business. Furthermore, it is essential for a company well branded their own product which able to communicate with their customer. Branding it's product allow the company to create identity for themselves in the today's market which able to create public awareness and consumer will have a better vision of the product.

Besides, the poor organization structure of Hereford also created a big chaos on the company management. The employees of Hereford were not align with the managing director, this issue was raised because of the lacking of planning skills in the upper level of management. A better planning in the organization management will lead to a clear vision and direction to the operation team which allowing the company to be more efficient and productive in their production. Moreover, a strategic planning may also enhancing the morale of the employees which led to a better working environment for Hereford.

Last but not least, apart from a better strategy of cutting down product range and a finer planning on manufacture process, Hereford should be also concerned on manage the cash of the company. Forecasting of company financial statement is does always bring numerous of advantage to the business. Thus, creating value to company is not stand alone by finance or strategy itself. All the other elements such as company finance, communication among organization and etc are crucial for manager to create greater value to the company which allowing them to sustain in this competitive business words.